Explore the Pour, Discover the Story

The Discovery Bar invites visitors to explore new products and brand stories through guided tastings, informal show-and-tell sessions, and scheduled presentations in a relaxed, experiential setting.

Designed as a lively platform for discovery and interaction, it offers a fresh way to engage with exhibitors beyond the booth. A junior sommelier and bartender or mixologist will be on-site throughout the day to support tastings and enhance the overall visitor experience.